The 30-Day Buyer Content Playbook
In 30 days you'll know who you're talking to, what job each post has, and what to post tomorrow.
A simple daily plan for handmade sellers. Instant digital access, yours to keep.
Get the playbook for $27Instant access. Start today.
Stop creating content for other makers.
Start creating it for the woman who wants your wreath on her front door.
Does this sound familiar?
You post regularly. You share what you make. People are kind and the likes come in. And still, the orders stay quiet.
Here's what's usually happening. Your content is working. It's just working on the wrong person.
Process videos, supply hauls and technique tips are lovely to make, and they pull in people who make wreaths. Those makers are wonderful. They're just not the ones buying.
Nothing is wrong with you or your work. Your posts simply need a different person in mind.
What changes in 30 days
The simple framework
There are only three jobs. The 30 days walk you through them in order, so your ideal client goes from noticing your work to wanting it to buying it.
Days 1 to 10
Make her want it.
These posts help her picture your work in her life. Her door, her table, her gift.
Example: Day 1, The front door reveal
Days 11 to 20
Make her believe it.
These posts build trust, so wanting it turns into feeling safe buying it from you.
Example: Day 15, How long it really lasts
Days 21 to 30
Give her a reason to buy now.
These posts make the offer with calm confidence. No pushing, just a clear invitation.
Example: Day 30, Offer week finale
An honest fit check
Who's guiding you
I'm the founder of DecoExchange, and I've been in business for 14 years. Everything in this playbook comes from posting for buyers, day after day, on my own page.
Everything you get
4 short lessons
30 daily missions
Each one with a hook, a caption formula and a call to action, plus easy, no-face and new-seller versions.
A 20-minute daily rhythm
A simple routine so posting fits into a real day.
Swap-your-craft and swap-your-season notes
So it works for any handmade product, all year long.
A tracking sheet and your next 30 days
See what's working, then keep going with a plan for the month after.
Your playbook is ready the moment you check out. Read the first lesson tonight and post Day 1 tomorrow.
It's a digital download for $27, and it's yours to keep.
At checkout you'll see an optional extra you can add to go further. Only add it if it feels right for you.
Good questions
Yes. The missions have new-seller versions, written for exactly where you are right now. You can build trust before the first review ever comes in.
Completely okay. Every mission has a no-face version, so you can post with confidence and stay behind the camera.
Each mission takes about 20 minutes a day. If your week is full, you can batch three at once and be set for days.
If you sell finished handmade products, yes. Every mission ends with a swap-your-craft line, so it fits cookies, candles, tumblers, jewelry, door hangers and more.
Yes. Swap your season, keep the job. Dream, Proof and Offer work in spring, summer and every month in between.
A note before you go
You already make beautiful things. That part is done.
What's next is simply learning to talk to the woman who wants to buy them. The one who'll hang your wreath on her door and smile every time she pulls into the driveway.
Thirty days from now, you can be the maker who opens her phone and knows exactly what to post. Who knows who she's talking to. Who makes an offer without second-guessing it.
There's no rush here. If it feels right, start today. If it doesn't, that's okay too. Keep making, and come back whenever you're ready.
Damon
The 30-Day Buyer Content Playbook. Instant digital access, yours to keep.
Get the playbook for $27Takes you back up to checkout.